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Finding Students For Your Online Course

How to find students who will pay for your course

Creating an online course is as exciting as it is tasking. You need to cross all your t’s and dot all your I’s, except you, have no desire to succeed. Finding your students is a major responsibility of a course creator; whether you own an online school or you are uploading your course on an online course platform like www.macaranta.com.

Besides, finding your course topic, this the is second most important activity when you are building your online course. After all, what’s the point of creating a course nobody wants to pay for.

To have a clear picture, you will need to ask yourself the following questions:

  • Who is my ideal client?
  • Where do they live?
  • What do they do?
  • What is their gender, age, income?
  • What pain points do they have?
  • Can my course fix the pain points?
  • What will my course help them do?
  • What am I doing better than my competition? ( why should they buy from you)
  • Can they afford my course?
  • Where can I find them online?
  • Who do I currently solve problems for with my skills?

You can answer these questions manually using a notepad or you can use tools creating by marketing agencies online. Some tools are very detailed while others ask just enough questions to give you a clue of who your course buyers are.

I have included links to templates that help you profile your clients and build avatars below. My personal favorite is from Digital Marketer ( I am a Lab+ member)

 By Xtensio https://xtensio.com/user-persona/

By Hubspot https://offers.hubspot.com/free-template-creating-buyer-personas

By Digital Marketer http://www.digitalmarketer.com/customer-avatar-worksheet/

See an example from Iron Spring Design https://www.ironspringsdesign.com/b2b-and-b2c-marketing-per

Once you have completed the profile creation tasks, you need to reach out to them. Put your course in front of them. Run ads on platforms where they frequent. Offer part of your course as a lead magnet(free in exchange for their email addresses).

Then you have a duty to educate them on what transformation, they will get from paying for your course. Your success as an online course creator depends on how well you choose your target.

It’s time to get your target market- in, on your course topic. Truth is, their opinion will help you shape your course topic.

I had once wanted to teach project management but was confused who I should target.

Should I target people preparing for professional exams or business owners who needed these skills to run their business?

I decided to seek the opinion of my market. I used SurveyMonkey and created a survey asking them what they would like to learn from my course; the responses amazed me.

I found groups that had my target market on Facebook.

As I write this, I realized I should have gone on LinkedIn too- but that platform used to intimidate me. It felt like a room of people wearing black suits and medicated glasses staring at me. But I have sorted myself though. But this is a story for another day.

My Avatar for the professional exam training was named -James who currently works in a middle management position in a medium to large scale enterprise. Aged 28-35, earns about 200k per month.  lives in the urban area, s/he is typically found on twitter and LinkedIn but uses Google search.

I realized that this guy had a lot of options and because it was an international certification foreign course creators with more clout had dominated the scene.

They offered these courses at ridiculously low prices.

So I jumped.

My next Avatar was a business who had been in business for 1-3 years and was looking to scale. He wanted structure, needed to formalize processes, needed to know how the pieces fit to make a complete whole. The business net revenue was 300k (in naira o-see your eyes) every month.

Business owners hardly wanted to learn about some of the topics my course would cover. Most of them wanted to understand scheduling, contracting, staff management and risk. I further narrowed down to women within this persona.

So my course now targets women in business who need to structure the businesses to accommodate growth.

All other topics had little or no traction.

I broke down a lump project management course that I had intended to sell for 40k into 4 courses for business owners and sold it for 20k each.  

Research, data analysis led me to double my income.

WaWow!!!!

My favorite survey tools are

 Typeform www.typeform.com

Survey Monkey www.surveymonkey.com

Or our own darling Google forms https://www.google.com/forms/about/

These tools allow you to see responses in the form of charts and tables and make decision making easy.

Cheers to your progress so far, we should find time to pop something.

It’s time to get your target market- in, on your course topic. Truth is, their opinion will help you shape your course topic.

I had once wanted to teach project management, but was confused who I should target.

Should I target people preparing for professional exams or business owners who needed these skills to run their business?

I decided to seek the opinion of my market. I used SurveyMonkey and created a survey asking them what they would like to learn from my course; the responses amazed me.

I found groups that had my target market on Facebook.

As I write this, I realized I should have gone on LinkedIn too- but that platform used to intimidate me. It felt like a room of people wearing black suits and medicated glasses staring at me. But I have sorted myself though. But this is a story for another day.

My Avatar for the professional exam training was named -James who currently works in a middle management position in a medium to large scale enterprise. Aged 28-35, earns about 200k per month.  lives in the urban area, s/is typically found on twitter and LinkedIn but uses Google search.

I realized that this guy had a lot of options and because it was an international certification foreign course creators with more clout had dominated the scene.

They offered these courses at ridiculously low prices.

So I jumped.

My next Avatar was a business who had been in business for 1-3 years and was looking to scale. He wanted structure, needed to formalize processes, needed to know how the pieces fit to make a complete whole. The business net revenue was 300k (in naira o-see your eyes) every month.

Business owners hardly wanted to learn about some of the topics my course would cover. Most of them wanted to understand scheduling, contracting, staff management and risk. I further narrowed down to women within this persona.

So my course now targets women in business who need to structure the businesses to accommodate growth.

All other topics had little or no traction.

I broke down a lump project management course that I had intended to sell for 40k into 4 courses for business owners and sold it for 20k each.  

Research, data analysis led me to double my income. WaWow!!!!

August 7, 2019

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